{"id":163049,"date":"2024-10-02T14:18:33","date_gmt":"2024-10-02T13:18:33","guid":{"rendered":"https:\/\/www.zeff.com\/uk\/?p=163049"},"modified":"2025-04-22T12:11:46","modified_gmt":"2025-04-22T11:11:46","slug":"a-new-brand-for-a-waste-free-world","status":"publish","type":"post","link":"https:\/\/www.zeff.com\/uk\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/","title":{"rendered":"A new brand for a waste-free world"},"content":{"rendered":"\n
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The meaning behind our new look and name<\/h2>\n <\/div>\n
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The time is right for change. As the world wakes up to the urgency of reducing waste, we\u2019re bringing our green recycling bins to countries throughout Europe. We realised that we needed an identity to match our ambition \u2013 simple, bold, and ready for the future.<\/p>\n

Our new identity reflects our three brand directives: ingenuity, perfection and simplicity. <\/p>\n

\u2018Zeff\u2019 is the force that pulls electrons towards the nucleus \u2013 the measure of positive charge. By closing the loop between use and waste, we aim to be a force of positive change in the world. <\/p>\n

Zeff is easy to spell and easy to remember, even in Spanish or French. Just four letters, the same green ethos \u2013 and a clean, bold look that represents who we are.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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What our new identity means for you<\/h2>\n <\/div>\n
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It means fantastic products with a colourful spin – check out our new pastel colours.<\/p>\n

It means the confidence that comes with having the highest green standards on the market \u2013 and displaying this proudly.<\/p>\n

Previously, you might not have known you were using one of our bins. Now, whenever you see a Zeff product, you\u2019ll know it\u2019s made of 100% recycled plastic.<\/p>\n

And you\u2019ll know that behind that Zeff brand is a team working tirelessly to make the recycling process as Earth-friendly as it should be.<\/p>\n

It\u2019s time for a positive change.
\nIt\u2019s time for Zeff. <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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\u201cI found the branding process immensely interesting and cathartic. It was a major opportunity to evolve and improve, seeing that our values and mission are represented in our brand\u2019s look and feel.\u201d

Will Hayes – Founder<\/h2>\n <\/div>\n
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