{"id":107522,"date":"2024-10-02T15:12:15","date_gmt":"2024-10-02T14:12:15","guid":{"rendered":"https:\/\/www.zeff.com\/fr\/?p=107522"},"modified":"2025-07-08T15:06:54","modified_gmt":"2025-07-08T14:06:54","slug":"a-new-brand-for-a-waste-free-world","status":"publish","type":"post","link":"https:\/\/www.zeff.com\/fr\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/","title":{"rendered":"Une nouvelle marque pour un monde sans d\u00e9chets"},"content":{"rendered":"\n
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Pourquoi une nouvelle image de marque et un nouveau nom ?<\/h2>\n <\/div>\n
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C’est le moment de changer. Alors que le monde se r\u00e9veille et comprend l\u2019urgence de r\u00e9duire les d\u00e9chets, partout en Europe, nous \u00e9quipons les bureaux de nos bacs de recyclage \u00e9cologiques. Nous avons pris conscience que nous avions besoin d’une identit\u00e9 \u00e0 la hauteur de notre ambition \u2013 simple, audacieuse et r\u00e9solument tourn\u00e9e vers l\u2019avenir.<\/p>\n

Notre nouvelle identit\u00e9 refl\u00e8te nos trois axes strat\u00e9giques : ing\u00e9niosit\u00e9, perfection et simplicit\u00e9.<\/p>\n

\u00ab\u00a0Zeff\u00a0\u00bb est la force qui attire les \u00e9lectrons vers le noyau \u2013 la mesure de la charge positive. En bouclant la boucle entre l’usage et les d\u00e9chets, nous aspirons \u00e0 \u00eatre une force de changement positif dans le monde.<\/p>\n

Zeff est facile \u00e0 \u00e9peler et \u00e0 retenir, m\u00eame en espagnol ou en fran\u00e7ais. Seulement quatre lettres, toujours le m\u00eame esprit \u00e9cologique \u2013 et un look \u00e9pur\u00e9 et audacieux qui repr\u00e9sente ce que nous sommes.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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Ce que notre nouvelle identit\u00e9 de marque signifie pour vous.<\/h2>\n <\/div>\n
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Cela signifie des produits formidables avec une touche de couleur (jetez-un oeil \u00e0 nos nouvelles couleurs pastel).<\/p>\n

Cela signifie la certitude d’utiliser les produits les plus exigents du march\u00e9 en termes d’\u00e9cologie \u2013 et l’afficher fi\u00e8rement.<\/p>\n

Auparavant, vous ne saviez peut-\u00eatre pas que vous utilisiez l\u2019un de nos bacs. Dor\u00e9navant, chaque fois que vous voyez un produit Zeff, vous savez qu\u2019il est fabriqu\u00e9 en plastique 100 % recycl\u00e9.<\/p>\n

Et vous savez que derri\u00e8re la marque Zeff se trouve une \u00e9quipe qui travaille sans rel\u00e2che pour rendre le processus de recyclage aussi respectueux qu’il se doit pour la plan\u00e8te.<\/p>\n

Le temps est venu d’accueillir un changement positif.
\nLe temps est venu pour Zeff.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n

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\u00ab\u00a0J\u2019ai trouv\u00e9 le processus de rebranding extr\u00eamement int\u00e9ressant et cathartique. \u00c7a \u00e9t\u00e9 une formidable opportunit\u00e9 pour grandir et s\u2019am\u00e9liorer, en veillant \u00e0 ce que nos valeurs et notre mission se refl\u00e8tent dans notre nouvelle image de marque.\u00a0\u00bb

Will Hayes \u2013 Fondateur<\/h2>\n <\/div>\n
\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[57],"class_list":["post-107522","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-actus"],"acf":[],"yoast_head":"\nUne nouvelle marque pour un monde sans d\u00e9chets - Zeff (FR)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zeff.com\/fr\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle marque pour un monde sans d\u00e9chets - Zeff (FR)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zeff.com\/fr\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Zeff (FR)\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-02T14:12:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-08T14:06:54+00:00\" \/>\n<meta name=\"author\" content=\"Will Hayes\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Will Hayes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.zeff.com\/fr\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.zeff.com\/fr\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/\"},\"author\":{\"name\":\"Will Hayes\",\"@id\":\"https:\/\/www.zeff.com\/fr\/#\/schema\/person\/74bf869d670d0de1af5787f22f1fd9a8\"},\"headline\":\"Une nouvelle marque pour un monde sans d\u00e9chets\",\"datePublished\":\"2024-10-02T14:12:15+00:00\",\"dateModified\":\"2025-07-08T14:06:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.zeff.com\/fr\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/\"},\"wordCount\":9,\"keywords\":[\"Actus\"],\"articleSection\":[\"Uncategorised\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zeff.com\/fr\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/\",\"url\":\"https:\/\/www.zeff.com\/fr\/blog\/2024\/10\/02\/a-new-brand-for-a-waste-free-world\/\",\"name\":\"Une nouvelle marque pour un monde sans d\u00e9chets - 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