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- The Disability Support Services Office Faculty Newsletter.
Publications
BOOKS
(with Brad Aronson). Advertising on the Internet, 2nd
edition. New York: John Wiley & Sons, 1999 (translated into
eight languages).
(with Brad Aronson). Advertising on the Internet. New York: John Wiley &
Sons, 1997.
(translated into two languages).
(with Michael Johnston)
Nonprofit Guide to the Internet: How to Survive and Thrive,
2nd edition. New York: John
Wiley & Sons,
1999.
Nonprofit Guide to the Internet. New York: John Wiley & Sons,
1996.
Environmental Action Groups. New York: Chelsea House,
1994.
(with Sue Greer). Making it Happen: Putting on a Leadership
Development Conference. Virginia: Citizens Clearinghouse for
Hazardous Wastes, 1989.
(with Karen Stults and Marsha Love). Empowering Ourselves: Women
and Toxics Organizing. Virginia: Citizens' Clearinghouse for
Hazardous Wastes, 1989.
BOOK CHAPTERS
“Personal Information from a Marketer’s Point of View.”
In Find It Online: The Complete Guide to Online Research,
4th edition by Alan Schlein, Tempe: AZ: Facts on Demand Press, 2004.
“Is Your Online Advertising Ready to Go Global.” In
Marketing to a Global Audience, Kim Bayne, Robbin Zeff,
David Aaker, Browning Rockwell, Boston: MeansBusiness, 1999.
“Personal Information from a Marketer’s Point of View.”
In Find It Online: The Complete Guide to Online Research by
Alan Schlein, Tempe: AZ: Facts on Demand Press, 1999.
“Navigating the Internet for Nonprofits.” In The
Nonprofit Handbook: Second Edition, edited by Tracy Daniel
Connors, NY, NY: John Wiley & Sons, 1997.
“Navigating the Internet for Nonprofits.” In The
Nonprofit Handbook: Operating Policies & Procedures: 1996
Cumulative Supplement, edited by Tracy Daniel Connors, NY, NY: John
Wiley & Sons, 1996.
“Cyber-fundraising.” In Fundraising on the Internet:
Recruiting and Renewing Donors Online, edited by Nick Allen,
Mal Warwick, Michael Stein., Berkeley, CA: Strathmoor Press, 1996.
ARTICLES IN PRINT
“How ‘More Evil’ Can Inspire Harry Potter Reading,
Lord of the Rings Watching, Fantasy Enthusiast Student Writers.”
The Journal of the Virginia Writing Project 25, no. 1 (Winter
2004), 19-21.
“Five Easy Questions: Free Liquor!! Money!! The Secrets of
Eternal Youth!! Made You Look: A (nearly) Foolproof Guide to Killer
Online Marketing.” eCompany Now, September 2000.
“The Why, How, and Where of Advertising Globally on the Web.”
Revistagestion, April 1999 (translated into Spanish).
“Soviet Scientists with a Conscience: An Interview with Vladimir
Lupandin.” New Solutions: The Journal of Environmental
& Occupational Health Policy, Winter 1992.
“Seeing the Signs: A Semiotic Examination of Solid and Hazardous
Wastes.” in The Conference in the Discourse of Environmental
Advocacy, Editors Christine Oravec and James Cantril, Salt
Lake City, Utah: University of Utah Humanities Center, February
1992.
“When Super Mom Becomes a Superhero: The Stresses of Being
a Woman, a Grassroots Environmental Leader, and a Mother.”
Profiles on Environmental Health, April 1991.
Review of Women’s Folklore, Women’s Culture, Edited
by Rosan Jordan and Susan Kalcik and Women and Folklore: A Bibliographic
Survey, edited by Francis A. de Caro, in Kentucky Folklore Record,
January 1987.
ARTICLES ONLINE
Brueggemann, B.J & Zeff, R. (2005). College writing. In FAME
Module. http://telr.osu.edu/fame/
“It Takes Fieldwork to Market Online to Main Street.”
ClickZ, http://clickz.com/article/cz.3392.html,
February 16, 2001.
“Finding the Right Internet Marketing Professional.”
TechTV, http://www.techtv.com/money/story/0,23158,2570717,00.html,
May 16, 2000.
“Making it on Main Street.” ClickZ, http://clickz.com/article/cz.131.html,
February 25, 1999.
RESEARCH REPORTS
Where Policy Makers Go Online for Information: An Audience Survey.
Research report for The Pew Charitable Trusts, July 2001.
1998 Online Advertising Report, Jupiter Communications, New York:
NY, 1997.
(with Diana Hawes) Monroe County Historic Sites and Structures,
Bloomington Restorations, Inc., Bloomington, IN 1989.
SELECTED PANELS AND PRESENTATIONS
KEYNOTE ADDRESSES
“Advertising on the Internet.” Delivered keynote address
at the IXIR conference, Istanbul, Turkey, October 31, 2000.
“A Tale of E-Business.” Delivered keynote address at
the National Cooperative Bank Annual Meeting, Washington, DC, April
27, 2000.
INVITED PRESENTATIONS AND PANELS
“Online Sales Workshop,” Newspaper Association of America’s
Connection conference, Washington, DC, July 21, 2001.
“WWW.MAKEMONEY.COM,” American Jewish Press Association,
Denver, CO, June 7, 2001.
“Smart Internet Business,” Time for Action, New Orleans,
LA, May 18, 2001.
“Refocusing on Revenue—Online Marketing for the Results
Oriented Business,” Business Report Presents Technology, the
Internet & You, Baton Rouge, LA, May 17, 2001.
“Marketing Your Product Online,” internet.com Breakfast
Forum, McLean, VA, March 14, 2001.
”Web Site Marketing for Free…or Almost Free,”
PBS, NPR Online Summit, Washington, DC, February 26, 2001.
“Making the Transition from Generating Revenue to Generating
a Profit,” Association of Area Business Publications, Chicago,
IL, October 21, 2000.
“Internet Marketing: What’s Working and What’s
Not,” Madison Advertising Federation, Madison, WI, October
16, 2000.
“Choosing the Right Online Direct Marketing Agency,”
DMA net.marketing Fall Conference, Boston, MA, September 25, 2000.
“Grassroots Marketing,” Kogod School of Business, American
University, Washington, DC, June 6, 2000.
“Advertising & Marketing on the Internet,” Technology
Day, Baton Rouge, LA, May 25, 2000.
“Advertising on the Internet,” Scottish Technology
Research Center, Sterling, VA, March 15, 2000.
“Marketing on the Internet,” Nonprofit Travel Conference,
Washington, DC, February 11, 2000.
“Advertising Online,” Apartment & Office Building
Association, Washington, DC January 27, 2000.
“Advertising on the Internet,” DCDOTCOMM, Washington,
DC, January 25, 2000.
“Internet Marketing for Your Hotel and Web Site,” Hotel
Electronic Distribution Network Association, Atlanta, GA, December
7, 1999.
“The Internet: The Trends, The Strategies, The Visionaries,”
American Marketing Association Boston, Boston, MA, November 10,
1999.
“Online Ad Sales Training,” Hoovers, Austin, TX, September
15, 1999.
“Tips, Trends & Techniques in Online Marketing,”
Greeneville Sun, Greeneville, TN, June 3, 1999.
“Internet Marketing,” Conti Mortgage, Hatboro, PA,
May 12, 1999.
“Top 10 Tips for Marketing Your Library on the Internet,”
Computers in Libraries Conference, Washington, DC, March 7, 1999.
“Tips, Technologies & Trends in Internet Advertising,”
Canada Internet World, Toronto, Canada, February 2, 1999.
“Introduction to the Internet for NGOs,” The African-American
Institute, Washington, DC, November 20, 1998.
“Tips and Trends for Fund Raising on the Net,” Fund
Raising Days, Washington, DC, November 4, 1998.
“Turning Surfers into Supporters…Case Studies from Nonprofits,”
Fund Raising Days, Washington, DC, November 4, 1998.
“Top 10 Trends in Online Advertising,” MultiCom, Washington,
DC, October 12, 1998.
“Web Marketing,” Broadband Associates, Washington, DC,
September 22, 1998.
“New Media, New Audiences,” American Press Institute,
Reston, VA, September 15, 1998.
“Internet Workshop,” TeachersFirst, Washington, DC,
August 19, 1998.
“Internet Advertising,” Stratecom, Boulder, CO, July
7, 1998.
“Advertising on the Internet,” Association of Area
Business Publications, Indianapolis, IN, June 21, 1998.
“Beyond Technology 101,” National Association of Children’s
Hospitals Annual Meeting, Washington, DC, June 18, 1998.
“Website Trends and Opportunities,” AISI, June 10,
1998.
“Surfing for Dollars,” American Red Cross Fundraising
Conference, March 25, 1998.
“Publicity and Media Relations on the Internet,” Public
Relations Society of America’s Technology Section Public Relations
Conference, Washington, DC, March 20, 1998.
“Web Publishing: The End of Advertising?” Seybold New
York, NY, NY, March 19, 1998.
“What’s Out There on the Internet for Nonprofits?”
National Society of Fund Raising Executives, Washington, DC, March
17, 1998.
“Using the Internet,” Election 1998 Campaign Training,
Lansing, MI, February 26, 1998.
“Top 10 Trends in Online Advertising,” Canada Internet
World, Toronto, Canada, February 6, 1998.
“The Potential of Online Advertising in Political Campaigns
“Politics for the New Millennium, National Press Club, Washington,
DC July 31, 1997.
“Internet Advertising from A to Z,” Brazilian Advertising
Federation, San Paolo, Brazil, June 26, 1997.
“What Technology Can Do for You,” National Association
of Children’s Hospitals Grants Workshop, Alexandria, VA, June
20, 1997.
“Show Me the Money.com: Maximizing Your Revenue-Generating
Potential on the Web,” Association Foundation Group, Washington,
DC, June 17, 1997.
“Open the Pod Bay Door…to the Internet,” Baltimore
Public Relations Council, Baltimore MD, May 30, 1997.
“Navigating Another System: The Internet and Perinatal Social
Work.” National Association of Preinatal Social Workers Annual
Conference, Washington, DC, May 10, 1997.
“CyberFundraising,” National Aids Fundraising Conference,
Washington, DC, April 25, 1997.
“CyberFundraising,” 1997 Nonprofit Leadership Conference,
Newark, DE, March 12, 1997.
“Planning a Web Site,” ASAE’s Association Marketing
Symposium, Washington, DC, February 7, 1997.
“The Internet Advantage for Your Organization,” National
Assembly of National Voluntary Health and Social Welfare Organizations,
Washington, DC, January 30, 1997.
“Internet Advertising.” Presentation to the Indiana
Ad Club, Indianapolis, IN, January 22, 1997.
“Nonprofit Use of the Internet” California Association
of Nonprofits Conference, Los Angeles, CA, November 4, 1996.
“Swoosh Through the Net,” Nonprofit Power Conference,
Baltimore, MD, October 24, 1996.
“CyberFundraising,” National Skills Building Conference,
Washington, DC October 13, 1996.
“Fundraising on the Internet and Other Electronic Fairy Tales,”
Maryland Association of Nonprofit Organizations, Baltimore, MD,
September 18, 1996.
“Navigating the Internet for Nonprofits,” Support Center
of Washington, Washington, DC, September 16, 1996.
“Nonprofit Use of the Internet,” Public Education Network,
Washington, DC, June 1996.
“Feminist Futures: The First National Conference By, For
and About Women in their 20s.” November 11, 1989, Washington,
DC.
“Hoosier Heritage Homes: House Construction Techniques of
the Nineteenth Century,” Monroe County Historical Society
Museum Lecture Series, Blooming, IN, May 27, 1989.
“What YOU Can Do to Protect Your Environment,” Presentation
to the Concerned Citizens Coalition, Terre Haute, Indiana, February
28, 1989.
“Through Our Own Stories and Remembrances: A Workshop on
Oral History,” Small Library Association, Nashville, IN, April
12, 1988.
“Oral History in Starke County,” Public Presentation,
North Judson, IN, April 1987.
“Oral History Workshop,” Knox, IN July 17, 1986.
REFEREED CONFERENCE PRESENTATIONS
“E-Research and Marketing: Current Practices, Future Trends
and How Educators can Prepare Students,” Education and E-Business:
Partners for the Future Conference, Miami University, Oxford, OH,
November 18, 1999.
“An Uncomfortable Position: Folklore and Social Conflict,”
American Folklore Society Convention, October 16, 1989, Philadelphia,
PA.
“Beyond the Valley of the Drums: The Folklore of Hazardous
Wastes.” Forests, Habitats, and Resources: A Conference in
World Environmental History. Duke University, April 30, 1987.
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