Business and Professions Code Sections 6157-6159.2 (State Bar Act Article 9.5)
(http://www.calbar.ca.gov/state/calbar/calbar_generic.jsp?cid=10159&id=8221)

Selected California Rules of Professional Conduct

• Rule 1-100.  Rules of Professional Conduct, in General
• Rule 1-400.  Advertising and Solicitation

Proposed Amendments to the Rules of Professional Conduct of the State Bar of California (Discussion Draft) (Proposed Rules on Lawyer Advertising (Proposed Rules 7.1-.7.5)

• Proposed Rule 7.1.  Communications Concerning Availability of Legal Services (current Rule 1-400)
• (http://calbar.ca.gov/calbar/pdfs/ethics/CRRPC/RRC_7.1_1-400.pdf)
• Proposed Rule 7.2.  Advertising (current Rule 1-400)
• (http://calbar.ca.gov/calbar/pdfs/ethics/CRRPC/RRC_7.2_1-400.pdf)
• Proposed Rule 7.3.  Direct Contact with Prospective Clients (current Rule 1-400)
• (http://calbar.ca.gov/calbar/pdfs/ethics/CRRPC/RRC_7.3_1-400.pdf)
• Proposed Rule 7.4.  Communication of Fields of Practice and Specialization (current Rule 1-400) (http://calbar.ca.gov/calbar/pdfs/ethics/CRRPC/RRC_7.4_1-400.pdf)
• Proposed Rule 7.5.  Firm Names and Letterheads (current Rule 1-400)
• (http://calbar.ca.gov/calbar/pdfs/ethics/CRRPC/RRC_7.5_1-400.pdf)

State Bar Rules of Professional Conduct
(http://www.calbar.ca.gov/state/calbar/calbar_extend.jsp?cid=10158)

The State Bar Act (http://www.calbar.ca.gov/state/calbar/calbar_generic.jsp?cid=10159&id=1285)

California Attorney Guidelines of Civility and Professionalism
(http://www.calbar.ca.gov/calbar/pdfs/reports/Atty-Civility-Guide.pdf)

State Bar Ethics Hotline
(http://www.calbar.ca.gov/state/calbar/calbar_generic.jsp?cid=10131&id=1118)

State Bar Ethics Opinions
(http://www.calbar.ca.gov/state/calbar/calbar_generic.jsp?cid=10133&id=1129)